Bitly's cheapest plan with a custom domain is Growth, at $35 a month billed monthly or $29 a month billed annually, for one domain and 500 links a month. Everything below that runs on the shared bit.ly domain. That is the single fact most people are looking for when they search Bitly pricing, so it goes first. The rest of the page is every tier, what it includes, when Bitly is the right choice, and where we differ.
One honest caveat up front: we make a competing product. Every number below is taken from Bitly's own pricing page on the date above, in US dollars, and nothing is rounded or characterized. Prices and plan contents change. Check the source before you buy anything, including from us.
Bitly plans at a glance
| Plan | Price | Links / month | QR codes / month | Custom domain |
|---|---|---|---|---|
| Free | $0 | 5 | 2 | No |
| Core | $10 / month, billed annually ($120 / year) | 100 | 5 | No |
| Growth | $35 / month monthly, or $29 / month billed annually | 500 | 10 | Yes, 1 ("complimentary custom domain") |
| Premium | $300 / month monthly, or $199 / month billed annually | 3,000 | 200 | Yes, 1 |
| Enterprise | Custom quote | Custom | Custom | "Multiple custom domains" |
Source: bitly.com/pages/pricing, 12 September 2026. Bitly's page also notes "Save up to 34% with our annual plans." Feature lists beyond links, QR codes and domains are not reproduced here; read them on Bitly's page.
How to read that table
- The Free and Core tiers are shared-domain plans. Your links are bit.ly/something. For personal use and social posts that is often fine. For SMS it collides with the industry guidance on shorteners, which asks senders to use a domain dedicated to them (CTIA Messaging Principles and Best Practices, May 2023, section 5.3.2), and Twilio's 10DLC documentation says a bit.ly link in a campaign submission leads to rejection by The Campaign Registry. Details here.
- The custom domain starts at Growth. One domain. If you run more than one brand, the next step listed is Enterprise.
- Monthly billing costs more than the headline. The prices Bitly displays largest are the annual ones. Growth is $35 if you pay month to month.
- QR codes are metered separately from links. Ten a month on Growth, two on Free.
When Bitly is the right choice
We would rather you pick well than pick us.
- You want a free tier. Bitly has one. Linkturf does not, on purpose: free tiers attract the spam that gets shared platforms blocklisted, and every Linkturf account is an accountable paying sender.
- You need an API. Bitly has a mature developer API. Linkturf does not offer an API today.
- You are a large enterprise with procurement, SSO and a dedicated account team on the checklist. That is what Bitly's Enterprise tier is for.
- You do not care whose domain the link is on. If your links go in social captions and nobody will ever text them, the shared domain may never cost you anything.
Where Linkturf is different
| Bitly (from its pricing page) | Linkturf | |
|---|---|---|
| First plan with a custom domain | Growth, $35 monthly / $29 annual, 1 domain | Core, $19 monthly / $190 annual, 2 domains |
| Links per month on that plan | 500 | 500 (Growth: 2,500 for $39) |
| Dynamic QR codes | Metered: 10 / month on Growth | One per link, not metered separately |
| Shared fallback domain | bit.ly | None. Every link is on your domain |
| Features by tier | Vary by plan | Every feature on every plan; tiers differ only by domains and link volume |
| Free tier | Yes | No (the static QR generator is free) |
| API | Yes | No |
Questions people ask
Is Bitly free? Yes, there is a Free plan at $0 with 5 links and 2 QR codes a month and no custom domain, per Bitly's pricing page in September 2026.
Which Bitly plan includes a custom domain? Growth is the first, with one domain. Premium also lists one. Enterprise lists multiple.
What does a branded link cost on Linkturf? $19 a month on Core, which includes two custom domains, 500 links a month, dynamic QR codes for every link, the UTM builder, bulk create, hosted pages and CSV export. Pricing. Every plan starts with a 7-day free trial.
How do the two compare on features beyond price? That is a longer conversation, and it is in Bitly alternatives: an honest guide for marketers.